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mercoledì 19 settembre 2012

Quit smoking with Barça: Catalans to ‘kick’ smoking habit

Màs que un club: FC Barcelona will give their players and their channels of communication for a European campaign, jointly organised with the European Commission, to convince millions of Europeans fans into the boat and sport so quit. The President of FC Barcelona, Sandro Rosell, and the European Commissioner for health, John Dalli, launched this Mars in Brussels the campaign “Quit Smoking with Barca” (stop smoking with Barça). Participate in such initiatives, Rosell stated after the presentation ceremony, “is part of our DNA, because when in the farmhouse we are players and people an important part is the subject of health and we teach them to not smoke”. Some of the football played by Barcelona could definitely be described as smoking but the EC want Barca's help to help get everyone to kick the habit. ‘Quit Smoking with Barça’ is the latest of the “Ex-Smokers are Unstoppable” campaign, and it is the first time that the European Commission has collaborated with a sporting partner. The programme aims not to judge smokers, but instead underlines the many benefits of quitting smoking, combining these positive messages with the evidence-based tools of the “Ex-Smokers are Unstoppable” campaign. The campaign will be powered by iCoach (, a free, proven digital health tool already helping almost a quarter of a million people across Europe (equivalent to 1 in every 500 smokers) in their quest to give up smoking for good. iCoach is available from today as an app for both for iPhone and Android.
Dr. Jordi Monés, the director responsible for Barça’s medical area, and pioneer of the club’s previous smoking cessation initiative, 'Barça Sense Fum' (Smoke-Free Barça), which saw a smoking ban across all Barça facilities said "Barça feels very proud to collaborate with an institution like the European Commission. We wanted to join forces with the biggest public body in Europe to convince people to take the first step towards smoke-free living.  Just as our fans support and cheer us to victory, through ‘Quit Smoking with Barça’ (video) we will now support them through their toughest challenge -to quit smoking for good.” As the first action of the campaign, the Catalans, Carles Puyol, Xavi Hernández, Andrés Iniesta and Víctor Valdés protagonists of a video that is distributed on the network, where they offer their support to those who want to quit smoking. FC Barcelona was to adopt a policy of free space without smoke at the Camp Nou to prevent tobacco to children who come to see to the Catalan Assembly in early 2012. Satisfied that the EC has had the boat for this initiative, Rosell has explained that the club made available the community campaign players of first team football to make action against smoking, permitted by the sports agenda.

The hurdle President emphasised Barca, following its philosophy of being “more than a club” must go beyond his sport role and contribute to European smokers have better health. For his part, Commissioner Dalli has stressed that FC Barcelona was “the logical choice” to engage in collaboration, since the Catalan club row “in the same direction” to the EC in the fight against tobacco: “Is a natural alliance that will give a boost to the campaign and will result in better results”. "Through this collaboration we will seek to help football supporters across Europe to take back control of their health and their lives, encouraging them to be as passionate about their health as they are about the “beautiful game,” said FC Barcelona President, Sandro Rosell speaking at the launch announcement at the European Commission Headquarters in Brussels. Quit Smoking with Barça’ offers supporters of Barça, football and sport in general a personalised health training programme with daily quit smoking tips and encouragement direct from the hearts and mouths of the club itself. If you've ever tried to kick the old woodbines yourself you'll know that all help is more than appreciated.

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